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Academy Player Care

We want all our players, whatever their age or stage of their journey, to be ambassadors for Wrexham AFC.

We want our supporters to know that they can rely on the players they come to admire to live up to high standards of behaviour, maturity and integrity.

To achieve this, we provide a varied programme of life skills, learning and additional support beyond the technical and tactical demands of football – this forms the basis of our mental and emotional health wellbeing and player care programme.

Each year the Academy Management Team review its approach to mental and emotional health alongside player-care and our life skills program. We will identify workshops and seminars that will be delivered to the players, parents and staff from the Professional Development Phase.

The sessions will be aimed at ensuring the holistic development of all stakeholders at the club.

We hope that players, parents and carers, and staff will find the information contained in this section of the website to be a valuable source of information.

Should you wish to make a referral regarding player mental and emotional wellbeing please contact:  

Zoe Denman-Ellis

Academy Secretary, Safeguarding and Welfare Officer

Football Association of Wales

The FAW are proud to introduce PAWB, their new vision and strategic plan for equality, diversity and inclusion.

Their ambition is clear; to create a safe and inclusive environment for everyone, everywhere in Wales regardless of their race, ethnicity, gender, religion or belief, disability, sexual orientation, age, or background.

To achieve this, the Welsh football family must work collectively to ensure all people from Welsh society see football as an activity they can play, coach, officiate, spectate or volunteer in and most importantly to enjoy, while striving to be the best version of themselves.

We want to become a leading football nation for Equality, Diversity and Inclusion at a global and local level.

Achieving the PAWB objectives by 2026 will set us on the path to realising our long-term vision in making football
the most inclusive, accessible and successful sport in Wales.

Read more on the FAW's PAWB strategy here.


The EFL is committed to ensuring that football is inclusive of all communities and free from discrimination. They are dedicated to promoting equality on the grounds of any protected characteristic as defined in the Equality Act 2010–anti-discrimination/

Kick it Out

Kick It Out is English football’s equality and inclusion organisation.

Working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change, Kick It Out is at the heart of the fight against discrimination for everyone who plays, watches or works in football.

A small independent charity, the ‘Let’s Kick Racism Out of Football’ campaign was established in 1993 in response to widespread calls from clubs, players and fans to tackle racist attitudes existing within the game. Kick It Out was then established as a body in 1997 as it widened out its objectives to cover all aspects of discrimination, inequality and exclusion.

Internationally, Kick It Out has close links to FARE Network, and has been cited as an example of good practice by the Council of Europe, the European Commission, European parliamentarians and the British Council.

Level Playing Field

Promoting a positive, inclusive experience for disabled sports fans.

We believe that attending and engaging with live sporting events has a positive impact on wellbeing. We work at every level to ensure that disabled fans can freely access and enjoy live sport

Pride in Football

It’s estimated that around 6% of the population are Lesbian, Gay, Bisexual and Trans; in football terms that’s more than 2000 LGBT fans at an average Premier League game or 5000 at Wembley. And yet more needs to be done to curb the homophobic abuse regularly heard in English and Welsh Football stadia, or to make LGBT supporters feel welcome.

From 2013 onwards, supporters at a range of clubs took the initiative and set up LGBT fan groups to establish a dialogue with their own clubs to improve their matchday experience – focusing on improvements in areas such as Steward Training, Incident Reporting and Signage as well as generally promoting the visibility of their clubs’ LGBT fan-base via Banners displayed at grounds or club presence on Pride Parades for example.

Pride in Football wants to share Good Practice, help new groups form and represent needs and views to Football administrators and others.


We’re here to let all lesbian, gay, bi and trans people, here and abroad, know they’re not alone.

We believe we’re stronger united, so we partner with organisations that help us create real change for the better. We have laid deep foundations across Britain – in some of our greatest institutions – so our communities can continue to find ways to flourish, and individuals can reach their full potential. We’re here to support those who can’t yet be themselves.

Wrexham AFC academy players will be provided life skills training, helping them to develop skills to become self-sufficient and independent, in both their general lives and in dealing with the specific demands of being a professional footballer.

By incorporating life skills training into all the work we do, we can help our players to develop not just on the pitch but also off it - improving social skills, discipline, respect and leadership skills.

League Football Education – Personal Development and ‘Life skills’

League Football Education defines life skills as the competencies that enable people to deal effectively with the demands and challenges of everyday life. LFE’s life skills strategy sets out to provide a programme of online delivery and face-to-face delivery, covering a range of identified subjects belonging to seven set aspects of well-being

Wrexham AFC is committed to conducting our business with honesty and integrity, and we expect all staff to maintain high standards. However, all organisations face the risk of things going wrong from time to time, or of unknowingly harbouring illegal or unethical conduct. A culture of openness and accountability is essential to prevent such situations occurring or to address them when they
do occur.

See the full Whistle Blowing Policy here.

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