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COMMERCIAL NEWS | Wrexham Lager sign three-year stand sponsorship deal

Iconic local brand continue long association with the Football Club

26 August 2021

Wrexham AFC are delighted to continue our long-standing partnership with Wrexham Lager, after the iconic local company committed to sponsoring the Yale Stand for the next three seasons.

Featuring their famous logo, the renamed Wrexham Lager Stand will advertise the brand that has become synonymous with the town.

The company has a long association with the Football Club, having most recently been short sponsors. They will lend their name to the stand for the next three years.

The stand, which features the Club Shop and offices, Centenary Club, Director’s Box and Board Room will be known as the Wrexham Lager Stand through to and including the 2023/24 season.

CEO Fleur Robinson said: “We are delighted to have found a new home for Wrexham Lager, other than just behind the Club’s bars, and they are a perfect partner to have their name adorning our stand.

“Their ethos fits perfectly with our own – a local company, with a proud and storied history and an international reputation, which is exactly what we want to achieve with the Football Club too.

“They are a brand synonymous with the town, and with a long history of sponsoring the Football Club, and we are proud to continue our association with them at the start of this latest chapter in our own story.”

Wrexham Lager are based out of the centre of Wrexham, with the Wrexham Lager Brewery Shop sited on St. George’s Crescent within walking distance of the Racecourse Ground.

First established in 1882, the brand was revived in 2011 by the Roberts family to ensure a pint of Britain’s first and oldest lager could be enjoyed once more.

They returned as the Football Club’s short sponsors the following year, with Wrexham served on tap at the Racecourse Ground, and they now take the partnership forward as proud stand sponsors.

Wrexham Lager Managing Director, Mark Roberts, said: “We are proud to continue our valued partnership with the Club as sponsors of the Wrexham Lager Stand.

“This is a hugely exciting time for the Football Club and the town, and as a local company we have felt the excitement coming out of the Racecourse Ground.

“We are delighted to still be a part of this journey, and look forward to continuing to work with all at the Football Club.”

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