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COMMERCIAL | Aviation American Gin extend commercial relationship with Wrexham AFC

“With Aviation Gin as a fellow supporter, Wrexham AFC fans can expect even more fun during the season."

1 July 2021

Wrexham AFC’s Official Gin Partner, Aviation American Gin, have extended their relationship with the Football Club to include sleeve sponsorship and branding on the training wear of the Men’s and Women’s senior teams for the next two seasons, beginning in the 2021/22 campaign.

 
 

Aviation American Gin is an American-style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth, balanced flavour profile.

Aviation is one of the fastest growing brands within the super-premium gin segment, having disrupted the gin category with its modern craft credentials.

Aviation American Gin was named as the Club’s Official Gin Partner in a global deal announced in February after Rob McElhenney and Ryan Reynolds’ takeover of the Football Club.

On the extension of that partnership, Executive Director Humphrey Ker said: “We are absolutely delighted to see Aviation American Gin on the Club’s senior shirts and training wear for next season.

“With Aviation Gin as a fellow supporter, Wrexham AFC fans can expect even more fun during the season.

“Additionally, fans of legal drinking age will be able to purchase custom-labelled bottles of Aviation American Gin, featuring official Wrexham AFC team colours and crests, to be enjoyed responsibly with their fellow supporters.

“Both ourselves and Aviation are conscious of our roles in the community and are advocates of promoting responsible drinking which we will use our partnership to highlight.

“No Aviation Gin branding will appear on Junior kits or in areas where younger supporters congregate at the Racecourse Ground.

“As part of its social responsibility message, Aviation American Gin are also providing the opportunity to brand the Club’s junior training wear to a community partner of the Club’s choice.

“With Ryan’s dual role as our co-chairman and an owner of Aviation Gin, we look forward to seeing the first cocktail named after the Club and one after Rob!”


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