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ONE YEAR ON | How Wrexham AFC has changed since the takeover

The numbers behind the changes at the Club since February 9, 2021

9 February 2022

With today marking one year since Rob McElhenney and Ryan Reynolds were confirmed as the co-chairmen of Wrexham AFC, here is a closer look at how the Football Club has grown in the past 12 months.

Social Media

The Club saw its profile explode on September 24, 2020 when the names of the two high-profile investors interested in buying the Football Club were first revealed.

Wrexham trended on Twitter, and the Club’s social media channels boomed in popularity – with an increase in followers week-on-week since.

TikTok

Following the announcement of TikTok as new front-of-shirt sponsors, and the launch of the Club’s own channel on the site, Wrexham have recently hit the 100k-follower mark on the channel. The figure puts the Club above many teams from higher leagues.

Twitter

September 2020 – 45,000 followers
February 9, 2021 – 79,589 followers
February 2022 – 102,800 followers

Wrexham AFC’s Twitter feed has gained 181.3 million impressions in the last 12 months.

Instagram

More than 60,000 followers gained in the past year, taking the total followers to 87,000. The Club’s Instagram channel is one of the most obvious signs of the worldwide support that has followed the takeover – 16.9 per cent of Wrexham’s Instagram audience is from the United States.

Facebook

Having reached more than 2.4 million people on Facebook in the last 12 months, Wrexham’s Facebook page has gained more than 7,000 new ‘likes’ – a growth of 8.9 per cent.

YouTube

Subscribers to the Club’s YouTube channel have nearly doubled since February 2021, while there was a peak of 177k views in one week. More than 100,000 people have watched the Club’s interview with Rob and Ryan during their visit in October 2021.

Overall

Wrexham’s total audience for all social media channels has increased by 192,000 people over the past 12 months.

Season Ticket Sales

Supporters queued as far as Crispin Lane to secure a season ticket for the 2021/22 season when they went on general sale in the summer.

After more than a year without supporters, due to COVID-19 restrictions, season-ticket sales reached unprecedented levels – with sales temporarily capped ahead of the first home league game of the season, against Notts County, before going back on sale ahead of the WREXRENT Stand re-opening.

The final figure of 5,892 was more than double the 2,609 sold for the 2019/20 season, when supporters were last at the Racecourse Ground.

Attendances

Supporters returned to the Racecourse Ground for the first time since March 2020 when Wrexham AFC Women beat Northop Hall Ladies 6-1 on August 8, 2021. The following week, the men beat Curzon Ashton 3-1 in their final pre-season friendly, in front of season ticket holders.

Season-ticket holders returned for their first league game in nearly 18 months when Wrexham drew 1-1 with Notts County on August 30, 2021 and the Racecourse Ground re-opened fully for the home game against Woking 12 days later.

Since then, Wrexham have welcomed their highest ever attendance for a National League game (9,813) for the draw with Torquay – with Rob and Ryan in that number.

Following the draw with Maidenhead in the last league game on January 29, it is the first season in which Wrexham’s first 11 home league games all attracted attendances in excess of 5,000, and the first time ten consecutive Wrexham home league games had attendances in excess of 7,500 since the start of the 1979-80 season.

The most recent home game, on January 29, saw 8,759 turn up at the Racecourse Ground to watch. That compares to 3,436 in the final game before the COVID-19 pandemic halted the 2019/20 season (home vs Eastleigh).

Attendances have even surpassed Wrexham’s last play-off season in 2018/19. The highest attendance of that season was the 8,283 that turned up on Boxing Day to witness a 5-1 win against Salford City. This season, we have now surpassed that figure on five occasions – including each of the last two home league games.

 

Shirt Sales

Interest in the takeover had already led to an increase in shirt sales from the moment Rob and Ryan were first confirmed as the investors interested in purchasing Wrexham AFC in September 2020.

Shirt sales for the 2020/21 season were much higher than the 2019/20 campaign, despite only two shirts being released – compared to three the previous year.

Wrexham launched their TikTok-sponsored, red-and-white 2021/22 home shirts in June 2021, and on the opening day of sale – July 1 – supporters queued from the early hours to get their hands on one.

The shirts flew off the shelves, both virtually and in store, and the Philadelphia-inspired green away shirts garnered a similar response.

With the third shirt launched on Christmas Day, nearly 2,000 of the white shirts have now sold too.

More than 14,000 shirts have been sold already this season in total, comfortably surpassing our previous best of 3,896.

Match results

As per the chairman’s update to supporters this morning, it is on the pitch ‘where the only 90 minutes each week that actually makes the difference, takes place’.

After 26 games of the Vanarama National League season, Phil Parkinson’s side have won exactly half of their league matches – 13 wins and seven draws adding up to 46 points overall.

Last season, after 26 games we had 11 wins, and six less points in total. We had also scored fewer goals (33 vs 42)


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