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The impact of Welcome to Wrexham

Growth and increased demand following docu-series launch

25 September 2022

One of the big unknowns prior to the release of Welcome to Wrexham just over 4 weeks ago was how popular it would be outside Wrexham and how any new support it attracted, would interact with the Club.

While no viewing figures are available other than for the ‘live’ showing on FX, we have analysed the tangible impact on the Club. The analysis doesn’t measure the goodwill created by the documentary, which is present in abundance, for all in Wrexham to see.  



Social Media

PLATFORM 23rd August Period Total
Twitter 147,201 29,672 176,873
Facebook 56,900 20,100 77,000
Instagram 131,000 46,590 177,590
TikTok 407,300 37,700 445,000
YouTube 21,700 13,400 35,100
TOTAL 764,101 147,462 911,563

During the period, the followers of the Club’s social media have increased by 19.2% and it is likely that we will pass through the 1,000,000 followers’ threshold before the 1st series of the documentary concludes.


The Club’s retail website has seen 185,289 new visitors during the period, who have made a total of 3543 orders at a combined value of £290,170.

These amazing results do not include sales from the Club shop. When these sales are combined with the above, the receipts for the period increased to £360,000.

By comparison the combined receipts for the equivalent period, 12 months earlier, were £59,674.

There was never any doubt that the interest in Club merchandise would increase because of the documentary but even the most optimistic projections did not reach the above levels. It was always the intention that the 3rd shirt would be the go-to product for the documentary, hence it having ‘Welcome to Wrexham’ on the nape of the shirt but the trip to Wembley in the FA Trophy, led to the majority of these been sold last season.

The good news is that more training wear stock is on the way over the next few weeks with a significant top-up order of match shirts due before Christmas.


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