One of the big unknowns prior to the release of Welcome to Wrexham just over 4 weeks ago was how popular it would be outside Wrexham and how any new support it attracted, would interact with the Club.
While no viewing figures are available other than for the ‘live’ showing on FX, we have analysed the tangible impact on the Club. The analysis doesn’t measure the goodwill created by the documentary, which is present in abundance, for all in Wrexham to see.
FOR THE PERIOD 24TH AUGUST TO 20TH SEPTEMEBER INCLUSIVE (‘PERIOD’)
Social Media
| PLATFORM | 23rd August | Period | Total |
| 147,201 | 29,672 | 176,873 | |
| 56,900 | 20,100 | 77,000 | |
| 131,000 | 46,590 | 177,590 | |
| TikTok | 407,300 | 37,700 | 445,000 |
| YouTube | 21,700 | 13,400 | 35,100 |
| TOTAL | 764,101 | 147,462 | 911,563 |
During the period, the followers of the Club’s social media have increased by 19.2% and it is likely that we will pass through the 1,000,000 followers’ threshold before the 1st series of the documentary concludes.
Retail
The Club’s retail website has seen 185,289 new visitors during the period, who have made a total of 3543 orders at a combined value of £290,170.
These amazing results do not include sales from the Club shop. When these sales are combined with the above, the receipts for the period increased to £360,000.
By comparison the combined receipts for the equivalent period, 12 months earlier, were £59,674.
There was never any doubt that the interest in Club merchandise would increase because of the documentary but even the most optimistic projections did not reach the above levels. It was always the intention that the 3rd shirt would be the go-to product for the documentary, hence it having ‘Welcome to Wrexham’ on the nape of the shirt but the trip to Wembley in the FA Trophy, led to the majority of these been sold last season.
The good news is that more training wear stock is on the way over the next few weeks with a significant top-up order of match shirts due before Christmas.