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CLUB SHOP UPDATE | Home shirt sales

Huge demand for new home kit on first day of pre-order

12 June 2023

We have once again been blown away by the demand for replica home shirts this morning, which continues to exceed all reasonable expectations.

As previously communicated, we have significantly upped our kit orders this season – for context, this is now to levels comparable with Clubs in the EFL Championship, and so to see them flying off the virtual shelves again is incredible.

We understand the frustrations of supporters who have been trying to buy shirts this morning. The shop website’s servers were set to cope with an increased capacity of orders compared to last season, but demand outstripped this further and we have been working with our web providers this morning to remedy this as much as possible. Any supporters who have placed additional orders by mistake can get in touch with us via email on Refunds for orders placed in error will be processed within 24 hours.

As we continue to grow, and in order to meet this demand, we will continue to learn and improve our systems. Further stock will be ordered where shirts are selling out, and we urge all supporters to buy through official channels.

We have put restrictions in place to limit the opportunity for re-sale and will be monitoring all multiple purchases to reduce this further. Individuals trying to re-sell shirts for a vastly inflated price on other sites are an unwelcome by-product of our growth in popularity, but will not succeed if supporters stick to official channels only.

Thank you once again to all supporters who have bought shirts this morning – we can’t wait to see you in our new United Airlines-sponsored kits throughout the next season.

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