COMMERCIAL | Wrexham AFC Lottery

Macclesfield Town
Posted:Sun 05 May 2019

Following our final 'Gold Bond' draw on Friday, 3rd May 2019 with Blackpool Football Club Development Association (BFCDA), with immediate effect Wrexham AFC will be changing our lottery offering, to be run in conjunction with Bolton Wanderers Development Association (Chorley) Ltd (BWDA).

BWDA is a separate entity to both Wrexham AFC and Bolton Wanderers and has a number of other member clubs and societies.

Rationale

A number of months ago we reviewed our lottery with a view to bringing it ‘in house’.

It was quickly established that in its current form it would not be financially viable therefore, to enable this target in the future we would need to follow a development plan with a few stages:

1. Serve notice and agree a new provider

This was completed a number of months ago and we have now served our notice period.

2. Increase revenue from existing members

We did not want to increase the cost to our members and so the move will allow for an increase in the donation made by the lottery.

3. Increase the members

Our new partner will offer: 

- 80% donated for every £1 collected
- More regular draws
- More prizes available

We expect this increased offering to help us drive up our lottery membership and we are looking to do this through both club members and non club members.

4. Develop a team to support the goals set

We will be looking to form a network of both agents and a support team (if this sounds like something you’d like to be involved in, get in touch with the commercial department)

While our stated aim remains the same, this move is the means by which we can achieve a greater membership and increased donations to the Club.

The quicker we are able to increase the membership, the sooner we will be able to develop our own ‘in house’ lottery.

Thank you for your continued support.

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