Dean Keates has moved to secure the services of a striker ahead of this evening’s game against Gateshead and been successful in binging on board a forward who he played alongside at Rushall Olympic.
Coming in on loan is 21-year-old Alex Reid, who was signed by Fleetwood Town in January of this year from the Walsall-based Evo-Stik side.
With the likes of Sheffield Wednesday circling, it was the Flyde coast club that got their man, although Dean was also interested in signing Alex at the time.
“Obviously I knew him from my period with Rushall and could see his potential,” said the boss.
“I did try to make him my first signing in January, but the EFL sides were very aware of him and they had the cheque books to match.
“I'm pleased that Fleetwood have allowed him to come on loan to us now. He certainly knows how to score goals, is hungry to succeed and make a success of his step up to full-time football.
“He offers us something different and can play off the shoulder, which will make him a handful for defenders.”
Signed on a short-term deal for two months, he will act as cover for the injured Chris Holroyd and offer more depth to the squad.
The highly rated striker joins the Cod Army after scoring 40 goals in the previous 18 months, helping his side to the top of the Evo-Stik Premier Division.
A product of Aston Villa’s youth academy which he joined at the age of ten, Alex impressed during a trial at Fleetwood, catching the eye with an all-action display in attack.
At the time, the young striker said: “I am absolutely delighted to sign for Fleetwood Town and I cannot wait to get started.
“This is an excellent chance for me to make the step-up into League football, and the facilities and people at Fleetwood Town made my decision easy.
“I’m a quick exciting player who always looks to score goals. I like making runs in behind but I am just looking to excite the fans and the best way I feel I can do that is by scoring goals."
It's not the first time Town have dipped into the Evo-Stik Premier Division for a player.
Just two years ago Fleetwood Town signed Ashley Hunter from Ilkeston with the attacker now going on to be one of the hottest prospects in Sky Bet League One.
And Paul Murray, Town’s Development Squad coach, said he’s looking forward to working with the club’s latest prospect.
“Alex is a player who did very well for us during his week training at Poolfoot Farm,” he said.
“We saw enough to think he has a real chance to develop and progress into our first team.
“He’s strong, athletic and has an eye for goal. We look forward to working with him.”
The former Aston Villa trainee also spent time at Walsall and Solihull Moors before moving to the Pics in February 2015.
The last professional footballer to start his career at Rushall was defender Zat Knight, who played Premier League football for Fulham, Aston Villa and Bolton Wanderers, as well as winning two caps for England.